Images of Research: Winner of Hope for Humanity Category: Univesity of Strathclyde
Dressing our way to extinction - Consuming Illusions
The rise of fast fashion has fuelled mass consumption and a thoughtless throwaway attitude towards clothing. Responding to the demand it has created, the fashion industry churns out cheap clothing at a huge cost to the environment. Our research aims to break the vicious cycle by empowering the consumer with knowledge and the ability to reduce demand, The industry could be forced to adopt a more sustainable approach to fashion.
I’m Marsaili. PhD Marketing Researcher and Photographer
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With 20 years of experience running my own business, I am a highly experienced photographer and sustainable marketing consultant specialising in consumer research. I have worked in wholesale fast-fashion “at the coal face” in varied roles, including Senior Photographer of Product Photography at Amazon and Getty Images in Los Angeles, where I worked for fashion designers and boutiques targeting the celebrity market. I have a strong track record for delivering innovative product placement and marketing strategies in the fashion industry.
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I can help companies with their photography, marketing strategy, launching new products and services, content strategy, branding and ensuring the environmental and social footprint remains as minimal as possible.
I work across many industries but specialise in consumer goods and fashion.
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What Clients Say
Dr. Pete, Mowforth, Chief Executive at INDEZ Ltd
Marsaili is a driven professional, always keen to learn new skills, has a strong work ethic and is a complete pleasure to work with. Marsaili is somebody you can trust when trust is important to getting things done. Very business focussed. Above all that, she is one of the best ecommerce photographers in the UK.
Sarah Murray, Owner of Jane Davidson. Advisor at Atterley.com
I've worked with Marsaili many times and have never been disappointed. She is a true professional who is full of enthusiasm at all times and nothing is ever too much trouble. She takes great photos too - but I value her creative input equally.
Gillian Crawford, Director, Lily Blanche, (Wow) Scotland Ltd
Marsaili’s work is always professional. She is organised, helpful and friendly. Marsaili’s marketing shoots are highly sought after and she has a great ability to get emotion into her work. A great allrounder, with a deep understanding of marketing and ecommerce, Marsaili is an ideal collaborator and a lovely person to work with. I recommend her highly.