Services Provided
Photography and SEO Image Optimisation
I've worked in the photo industry for 20+ years and have produced multiple marketing campaigns from concept to delivery, with an excellent track record of delivering projects on time and within budget whilst maintaining strong client relationships. I am also the top ecommerce photographer in Scotland.
Software Platforms: Adobe Photoshop, Bridge, Adobe Indesign and Capture One
Web Design and Development
As a creative nutter, attention to detail, a strong sense of colour and my expertise in photography image culture. are strengths I bring to any website design, alongside a strong understanding of user experience. I will work closely with you to understand your main goals and objectives and deliver to a high standard.
Software Platforms: Wordpress, Wix and Shopify
Brand Development and Messaging
I'm a data-driven performance lead and a strategic marketer working with SMEs and local businesses. I excel at understanding markets, formulating winning go-to-market strategies, and successfully developing and executing agile marketing plans that translate brand strategy into brand awareness. I'm passionate about the customer experience and delivering sustainable value. Experienced in all aspects of the marketing mix. I have expertise in brand development and messaging,
Marketing Campaigns
I help companies conceptualise and manage photography and visual marketing for major campaigns. The quality of your imagery determines the effectiveness of your campaign. People are emotional decision-makers. That means we make decisions based on our gut feeling and then post-rationalise. And the part of our brain that makes those snap decisions doesn't read words. It responds to images. I specialise in helping brands create compelling imagery that tells a story, builds your brand, and sells your product.
Content Strategy, Design and Calender Management
A content strategy is an all-encompassing approach for creating content that drives key business objectives. Content strategy is the higher-level planning process. While content design needs to be empathetic to develop strong customer intuition. The strategy and design are then communicated through the all essential content calendar. This serves as the framework for your business's plans to share and promote across all marketing channels. A well thought out and organized content calendar help to define your content themes and match each social platform's audience and objective.
Software Platforms: Trello, Sprout Social, Hubspot and Hootsuite.
Ecommerce Photography Coaching
In the hyper-competitive world of ecommerce, your website must be your shop window, and your best salesperson all rolled into one. Get it right, and you're golden. Get it wrong and you lose out on sales. Excellent product photography engages people, wins their trust, and gets them to hit buy now. My hands-on ecommerce photography coaching teaches ecommerce marketers to take exceptional product photography. Upskill your team, save money on photographers, and sell more.
Software Platforms: Adobe Photoshop, Bridge, Adobe Indesign and Capture One
Digital Analytics
Digital analytics is analyzing digital data from various sources like websites and mobile applications. It provides a clear vision of how users or customers behave to the organization. Through digital analytics, companies obtain an insight into the areas where they need improvement and better understand their customers. It is essential to boost sales and conversion rates and create data-driven marketing decisions. It is the backbone of all business development and marketing efforts. With a Google Analytics GAIQ certificate, I can help you better understand what's working and what needs improvement.
Software Platforms: Google Analytics, Google Dashboard, Geckoboard. Shopify, SemRush, Klaviyo, Social Sprout, Facebook, Instagram Insights.
Email Marketing
Email marketing is a form of marketing that helps customers on your email list be aware of new products/services. And is an excellent medium for building customer relationships. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. Email marketing allows you to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the ideal channel to drive engagement. Email marketing can be significantly cost-efficient and performs well in analyzing conversion rates and sales in Google Analytics.
Software Platforms: Klaviyo and MailChimp.